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AFMom
07-19-2006, 03:14 PM
Disney to Slash 650 Jobs and Cut Yearly Movie Output

Wednesday, July 19, 2006




LOS ANGELES — The Walt Disney Co.(DIS) is restructuring its studio division to emphasize blockbuster franchise films over more adult fare, a move that will mean slashing 650 jobs worldwide, the company announced.

Among those who will be losing their jobs in Tuesday's action is Disney's longtime head of live-action production, Nina Jacobsen.

The restructuring will cut Disney's film output from about 18 a year to about a dozen. Of those, about 10 will be released under the Walt Disney Pictures banner, a proven family friendly brand that includes the successful "Pirates of the Caribbean" franchise.

Disney's Touchstone label, which is responsible for more esoteric fare by artists like Joel and Ethan Coen of "Fargo" fame, will be cut back to only two or three releases a year. Recent Touchstone films have included the box-office flops "The Alamo" and "The Ladykillers."

The shift, the company explained, will allow Disney films to bolster the resources of other divisions. A hit like "Pirates of the Caribbean," for example, can spawn video games, action figures, cable TV shows and, in the case of "Pirates," give new life to an old Disney theme park attraction.

"When we do it well, the lift it gives to the entire company is so significant," Dick Cook, chairman of Walt Disney Studios, told The Associated Press.

Disney also is consolidating its domestic and international marketing, distribution and home video efforts, the company said Tuesday.

The shift to more Disney-branded films has been expected for some time, as have staff cutbacks resulting from a reduction in the total number of films.

Surprising, though was the loss of Jacobsen, who has been head of live-action production for more than a decade.

"Sometimes these things just happen," Cook said. "She is a fantastic executive, very talented, great taste, very smart. She is so capable, she did so many wonderful things at Disney that will be legacies that will last for years to come."

Disney veteran Oren Aviv, president of marketing and chief creative officer of The Walt Disney Studios, was promoted to president of production. He will oversee the live-action development and film production for the studios.

Disney CEO Robert Iger had indicated previously that the company planned to pay greater attention to its Walt Disney Pictures brand, although studio officials didn't elaborate until Tuesday.

"It becomes a much better investment for us when we make a Disney-branded film," Iger said last September. "We're not going to go out of the non-Disney-branded live-action business, but there has been a dramatic shift."

Successful Touchstone films, like "The Life Aquatic With Steve Zissou" don't come close to matching the profits of the blockbusters, Cook said, and don't provide the marketing tie-ins with theme parks, games and action figures.

David Miller, managing director of the brokerage firm Sanders Morris Harris Group., said earlier this month that Wall Street sees the move toward more Disney-branded films as necessary if the entertainment giant wants to realize double-digit growth.

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KNWVIKING
07-19-2006, 05:00 PM
Good. They need to go back to making a handfull of quality movies that you can build your brand off of.

Gaston
07-20-2006, 11:58 AM
I don't have a big problem with this news,as it seems that Disney is returning to an old fashioned way of marketing it's movie product.
At our house, we refer to Disney movies that were, in fact, older Disney branded movies, not Touchstone, or Pixar. To make my point, we had a guest over that wanted to learn of Disney movies he hadn't seen or heard of. We knew he meant Disney made, not "released through" Disney films. We showed him "In Search Of The Castaways". He was amazed at the technical quality of the film for it's time, and the storyline, which is an semi connected sequel to "20,000 Leagues Under The Sea" in the Jules Verne novels of the trilogy.Columbia Studio did "Mysterious Island" which is the second novel. As for Eisner's coining of the phrase 'Synergy", we all thought that this particular film should have been promoted partially, and included partially in the new Expedition Everest attraction at WDW. The locale of the attraction,and the locale of parts of the film are similar. Both could sell dvd's and theme park tickets for each other. Someone at Disney needs to look into the past. Maybe this new news means just that.

tjkraz
07-20-2006, 05:52 PM
I don't have a problem with this either, although I am a little disappointed that this comes just a few months after Nina Jacobsen got a contract extension. Iger has been on the job for nearly a year now, and was firmly entrenched in the management structure for years before that.

There may well be justifiable circumstances which lead to her departure, but in lieu of those becoming public, this reads like an Eisner-era move. I have to wonder why Dick Cook would have such gushing comments about her when it seems like they'll be paying her for 2 1/2 years to do nothing!

Aside from that, I've gotten to the point where I start to cringe at the mere concept of Disney synergy, but I know it's not going away anytime soon. They really know now to market the heck out of their products. I just hope this doesn't mean we have a dozen "event" movies rammed down our throats every single year. :blech: